Beauty

What it is: A makeup primer infused with grape, Vitamins A, C, & E to help boost complexion and hydrate your skin.
Why we love:
The primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.6 x 1.6 x 5.5 inches; 1.26 ounces
Item model number ‏ : ‎ 83406
UPC ‏ : ‎ 609332834064
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B00HVI8WYU
Best Sellers Rank: #1,829 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Foundation Primers
Customer Reviews: 4.5 4.5 out of 5 stars (41,323) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

PRIMER FOR LONG-LASTING MAKEUP: This e.l.f. primer transforms your face into a flawless, smooth canvas ideal for long-lasting makeup application.
HYDRATING FORMULA: The formula is infused with grape and vitamins A, C, & E to help boost complexion and hydrate your skin.
GREAT FOR ACNE-PRONE SKIN: Great for acne-prone, combination, and oily skin.
PERFECT PAIRING: Pair with the e.l.f. Flawless Finish Foundation or Camo Concealer for an all-day satin finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.

From the brand

Find Your Best Finish

Shop Multi-Tasking Neutrals

Shop Best-Selling Eye Makeup

Shop Best-Selling Face Makeup

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1 x 1.2 x 5 inches; 5.6 ounces
Item model number ‏ : ‎ 1900000
Manufacturer ‏ : ‎ Urban Decay
ASIN ‏ : ‎ B06Y92B94V
Best Sellers Rank: #16,483 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #67 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars (15,136) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it’s naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless blendability and easy layering. Usable both wet and dry, it’s easy to create a true rainbow of creative effects that leave you looking and feeling like a true 10/10. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.
Language ‏ : ‎ Spanish
Product Dimensions ‏ : ‎ 4.33 x 0.79 x 2.76 inches; 0.42 ounces
Item model number ‏ : ‎ 1114073
UPC ‏ : ‎ 077802140739
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B08RRSYNYN
Best Sellers Rank: #2,556 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Eyeshadow
Customer Reviews: 4.5 4.5 out of 5 stars (2,728) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease
Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery
Long-Lasting Wear: Whether it’s for a photos shoot, party, or parade, these pigments have your back with long-lasting wearability
Mix And Match: Why stop at just one. With so many vibrantly-pigmented palettes available, it’s easy and fun to mix things up by blending different colors and finishes
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

Meet our #1 Micro Brow Pencil! She may be micro, but she’s major with strong precision for naturally filled in brows. Fill in sparse areas and define your natural shape with ease and control! Join the micro brow fan club for perfectly filled brows that last all day! Choose from a wide range of 12 inclusive, vegan and waterproof shades to complement and enhance your natural brow color. For best application, use short strokes of the brow pencil to define the brow and fill in any sparse areas. Then soften edges using the brow pencil’s spoolie end.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.61 x 0.61 x 5.87 inches; 0.31 ounces
Item model number ‏ : ‎ 800897836900
UPC ‏ : ‎ 800897836900
Manufacturer ‏ : ‎ NYX Professional Makeup
ASIN ‏ : ‎ B00WZRY1M4
Best Sellers Rank: #225 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Eyebrow Color
Customer Reviews: 4.5 4.5 out of 5 stars (69,374) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Meet our #1 Brow Pencil: She may be micro, but our Micro Eyebrow Pencil is major with strong precision for naturally filled in brows. Fill in sparse areas and define your natural shape with ease and control and perfectly filled brows that last all day
Super Skinny Tip: Our ultra-slim retractable eye brow pencil tip draws extra fine lines so you can create the look of natural brow hairs. Choose from a wide range of 12 inclusive, vegan & waterproof shades to complement and enhance your natural brow color
Line, Fill, Shape and Set: We’ve got everything you need to create beautiful eyebrows, including brow gels, precision brow pencils, pomades, powders, stylers, setters, tinted mascaras and more
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don’t test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

From the brand

Explore our bestsellers.

Shop the Nude Honey Collection

Explore our skincare.

Explore our makeup.

Shop Our Holiday Gift Guide

Product Dimensions ‏ : ‎ 0.55 x 0.63 x 6.22 inches; 0.25 ounces
Item model number ‏ : ‎ V4N2020000
UPC ‏ : ‎ 192333128688
Manufacturer ‏ : ‎ Clinique
ASIN ‏ : ‎ B0B2QDYQGR
Best Sellers Rank: #7,726 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #70 in Eyebrow Color
Customer Reviews: 4.5 4.5 out of 5 stars (889) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

From the brand

Meet our Best Sellers

Give the Gift of Glamour

Product Dimensions ‏ : ‎ 1.06 x 1.06 x 2.16 inches; 0.19 ounces
Item model number ‏ : ‎ 4059729381033
Manufacturer ‏ : ‎ essence cosmetics
ASIN ‏ : ‎ B0B5RDHJLR
Best Sellers Rank: #7,459 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #28 in Face Blushes
Customer Reviews: 4.3 4.3 out of 5 stars (6,104) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

BABY GOT BLUSH: Meet your cheeks’ new best friend: the Baby Got Blush stick from essence makeup. This silky soft, cream blush gives your cheeks the perfect touch of color in an instant! Thanks to its convenient stick packaging and soft cream formula, this blush applies and blends easily for a fresh boost of color.
3 TRAVEL FRIENDLY SHADES: Available in three shades from pink to peach to rosé, these cuties are perfect for travel or to keep in your purse for on-the-go touch ups throughout the day! This multi-use makeup is perfect for any beauty lover on the go.
EASY TO APPLY & BLEND: Simply swipe the blush stick across cheeks then gently buff in the color with the essence Make Up Buffer Brush or ring finger. Apply to the temples for a fresh, lifted look or apply product on the apples of the cheeks and swipe across nose, a fuller, naturally flushed look. Apply to lips and eyelids for a monochromatic look.
CLAIMS: Vegan & Cruelty Free. Free from gluten, parabens, & microplastic particles. Made in Poland.
CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.

What is it:A liquid highlighter wand with a cushion-tip applicator to give your complexion a luminous glow.nnWhy you’ll love it:nnEasy-to-use highlighter wand with a cushion-tip applicator
nGives skin a radiant, lit-from-within glow
nLiquid, buildable highlighting formula effortlessly blends into skin
nInfused with skin-loving 2% squalane
nAvailable in a range of 3 colors: Champagne Campaign, Rose Quartz, and Liquid Gold
nKey ingredients:nn2% Squalane
nGet glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin. The lightweight liquid formula is infused with hydrating squalane and effortlessly blends into skin to create that lit-from-within glow. Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades.nnAll e.l.f. products are proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic
Product Dimensions ‏ : ‎ 5.75 x 1.06 x 0.71 inches; 0.64 ounces
Item model number ‏ : ‎ 84691
UPC ‏ : ‎ 609332846913
Manufacturer ‏ : ‎ e.l.f. Cosmetics
ASIN ‏ : ‎ B0C35LT2MN
Best Sellers Rank: #3,462 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Face Highlighters & Luminizers
Customer Reviews: 4.5 4.5 out of 5 stars (3,895) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

LIQUID HIGHLIGHTING WAND: Get glowing in seconds with a wave of this magic highlighting wand for dewy, radiant skin.
CREATES LIT-FROM-WITHIN GLOW: The lightweight liquid formula is infused with hydrating squalane to create that lit-from-within glow.
BUILDABLE & BLENDABLE FORMULA: Buildable highlighting formula effortlessly blends into skin.
CUSHION-TIP APPLICATOR: Use the cushion tip to apply to the high points of your face for instant illumination and a precise application. Choose from a range of 3 shades.
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.

Define your features like a pro with our refillable highlight and contour palette! Each set includes eight customizable highlighting and contouring shades perfect for emphasizing your favorite features. Ingredients: Talc, Polymethyl Methacrylate, Boron Nitride, Aluminum Starch Octenylsuccinate, Lauroyl Lysine, Trimethylsiloxyphenyl Dimethicone, Dimethicone, Octyldodecyl Stearoyl Stearate, Zinc Stearate, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate. MAY CONTAIN / PEUT CONTENIR (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850). How To Apply:After putting on foundation, apply the deeper, contouring powders to any areas you would like to shade and define. Next apply one of the lighter highlighting colors to any areas you would like to emphasize.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.62 x 4.5 x 0.62 inches; 7.37 ounces
Item model number ‏ : ‎ HCPP01
UPC ‏ : ‎ 800897836245
Manufacturer ‏ : ‎ NYX Professional Makeup
ASIN ‏ : ‎ B00TKJO1RK
Best Sellers Rank: #108,457 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #200 in Makeup Palettes #2,866 in Face Makeup
Customer Reviews: 4.5 4.5 out of 5 stars (9,384) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Highlight and Contour Palette: Sculpt your best features and highlight like a pro with the NYX Professional Makeup Highlight and Contour Pro Palette; Each set includes 8 refillable shades of creamy color perfect for customizing your coverage
Sculpt and Highlight: This contouring palette allows you to customize your contour and highlight shades to sculpt like a dream; Layer, blend, and define your best features with these eight creamy shades and when you run out, just refill your palette
Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don’t test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

A miracle in a jar! This 100% pure mineral silica finishing powder is perfect for setting your foundation or wearing alone. The luminous white powder goes on neutral and works on all skin tones. It leaves your skin looking radiant and luminous.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1 x 2.5 x 2.5 inches; 1.52 ounces
Item model number ‏ : ‎ K4085503
UPC ‏ : ‎ 800897816360
Manufacturer ‏ : ‎ NYX Cosmetics USA, Inc.
ASIN ‏ : ‎ B009GLQG6Q
Best Sellers Rank: #10,305 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #51 in Face Powder
Customer Reviews: 4.3 4.3 out of 5 stars (17,074) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Loose Finishing Powder: It’s a miracle in a jar; This 100 percent pure mineral silica finishing powder is perfect for absorbing oil, setting your makeup, or wearing alone for a blurred matte finish
Sheer Coverage: Its ultra sheer, white loose powder formula goes on neutral, allowing it to work on all skin tones; Remember to use this finishing powder lightly, because a little bit goes a long way
Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don’t test any of our products on animals
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

A jack of all trades is what we’re calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.
Product Dimensions ‏ : ‎ 3.27 x 1.57 x 3.27 inches; 0.71 ounces
Item model number ‏ : ‎ D520B
UPC ‏ : ‎ 077802366375 077802167316
Manufacturer ‏ : ‎ Markwins Beauty Products
ASIN ‏ : ‎ B0847R7J4N
Best Sellers Rank: #1,693 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Face Powder
Customer Reviews: 4.6 4.6 out of 5 stars (9,983) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
Goes on evenly, blends effortlessly and provides smooth application
Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
Translucent – most suitable for fair to medium and tan skin tones or for baking
Cruelty-free, gluten-free and fragrance-free