Transform Your Blonde Hair: Matrix So Silver Purple Shampoo Banishes Yellow Tones!
From the manufacturer

So Silver Purple Toning System for Neutralizing Yellow Tones 
Purple Shampoo
Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Toning Conditioner
Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask
Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

Toning Spray
Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.
Find Your Matrix Match!
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Customer Reviews
4.5 out of 5 stars 46,827
4.4 out of 5 stars 33,262
4.6 out of 5 stars 3,044
4.6 out of 5 stars 10,600
4.5 out of 5 stars 5,746
4.6 out of 5 stars 2,357
Price
$22.00$22.00
$22.00$22.00
$22.00$22.00
$22.00$22.00
$22.00$22.00
$22.00$22.00
Hair Type
Blonde, Silver, Grey Hair
Lightened Brunette Hair
Dry, brittle hair
Frizzy, Unruly Hair
Limp, Fine Hair
Curly & Coily Hair
Benefit
Neutralize Yellow Tones
Neutralize Orange Tones
Hydrate and Moisturize Hair
Add Volume
Add Volume
Preserve Curl Pattern
Key Ingredient
Purple Pigments
Blue-Violet pigments
Avocado & Hyaluronic Acid
Protein
Protein
Manuka Honey
Formula
Color Depositing
Color Depositing
Vegan
Silicone Free
Silicone Free
Silicone Free, Paraben Free
Usage
Leave In, Wash, Tone
Leave In, Wash, Tone
Wash, Prep, Style
Wash, Prep, Style
Wash, Prep, Style
Wash, Prep, Style
Which hair type is So Silver best for?
So Silver is great for all hair types to neutralize any yellow tones in colored hair.
What hair colors is So silver best for?
So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.
What is the beneficial ingredient in So Silver?
Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.
How often should I use So Silver?
So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.
So Silver looks different than what I’m used to seeing. Why is that?
We updated our packaging! Same great formula, with a new modern look.

Is Discontinued By Manufacturer : No
Product Dimensions : 1.9 x 1.9 x 8.1 inches; 9.6 ounces
Item model number : P23093
UPC : 884486228055
Manufacturer : Matrix
ASIN : B00FZSB0Y2
Best Sellers Rank: #2,045 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #57 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars (46,827) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });



























